BUSI2341: Innovation Management

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• The module aims to:
• To develop students knowledge and understanding of key issues relating to innovation management
• To encourage students to think critically and strategically about innovation, competition and the impact of innovation on firms and the wider economy
• To enable students to understand and apply different and diverging theoretical perspectives, concepts and debates arising in the management of innovation
• To provide students with tools, knowledge and skills for managing innovation in future employment

• The module provides you with an understanding of the two contradictory natures of the innovation process continuity with existing elements and radical change; the sources of innovation; and the processes of creativity and selecting ideas, transforming them into commercial products at the organisational level, and appropriating their benefits. Specifically, the following topics will be covered:
• What is innovation?; Product and process innovation
• Innovation and technology and their diffusion
• Standards, dominant design and network effects
• Intellectual property protection mechanisms
• Innovation and strategy
• Innovation and market structure
• Innovation and firm performance
• Innovation and entrepreneurship
• Sustainable innovation
• Innovation policy

Subject-specific Knowledge:

• Students will be able to:
• Have acquired an advanced contextual knowledge of innovation as a key organisational process in modern companies, and of how innovation can shape and determine new industries and markets
• Appreciate and explain the key drivers of innovation
• Explain the processes of innovation and industry dynamics
• Design innovation-based strategies and communicate how they work

Subject-specific Skills:

• Students will:
• Be able to critically evaluate the impact of innovation on organisational strategy and the wider economy, with reference to both theoretical and empirical literature
• Be able to communicate an understanding of innovation management convincingly and concisely both verbally and in writing
• Be able to compare and contrast theories and models of innovation management with empirical evidence of management practice and firm performance, and form their own views
• Be able to effectively evaluate and use the evidence base as part of a strategy formulation process
• Be able to express critical awareness of policy issues relating to innovation, science and technology

Key Skills:

• Have acquired an ability of critical thinking, analysis, evaluation and synthesis
• Be able to identify and address a range of problems
• Be able to develop cohesive and persuasive arguments

• The module will be delivered through a series of lectures, seminars, case studies, and independent reading.
• Formative assessment will be used as a key feedback mechanism, alongside in class feedback in seminars.
• This will be used to support the development of the summative assessment.

Positioning document consisting of an outline and plan of the summative assessment (up to a maximum of 1,000 words). Rationale: Students to receive feedback directly relevant for implementation into their summative assessment

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